Case Study: AppQuantum increases ROAS with AppsFlyer ROI360

AppQuantum boosts ROAS by 20% with AppsFlyer

AppQuantum, a mobile gaming company, faced challenges with fragmented and delayed cost data from multiple ad networks, which made it difficult to measure return on ad spend in real time. This lack of accurate and fresh data hindered their ability to optimize marketing campaigns and impacted profitability. To address this, they turned to AppsFlyer and its ROI360 measurement suite.

By implementing AppsFlyer's ROI360, AppQuantum gained access to real-time cost and revenue data, enabling accurate ROI measurement from day zero. The solution allowed them to efficiently share data with partners for optimization, which increased campaign effectiveness by 10-20%. This led to a 20% increase in ROAS and an approximate 10% rise in profits.

AppQuantum