Case Study: AppQuantum boosts Gold & Goblins revenue with AppsFlyer real-time analytics

AppQuantum boosts Gold & Goblins to $7 million in 3 months with AppsFlyer

AppQuantum, a mobile gaming publisher, faced challenges during the soft launch of its game Gold & Goblins. Their standard strategy of rigorous pre-launch testing to assess an app's potential and optimize for ROAS was not delivering the expected results, creating doubts about the project's viability. Needing fast and reliable real-time analytics to make a data-driven decision, AppQuantum turned to the vendor AppsFlyer and its measurement suite for a solution.

By implementing AppsFlyer's real-time reporting and marketing analytics tools, AppQuantum gained instant campaign optimization capabilities and granular performance tracking. This solution enabled them to confidently proceed with a global launch. The results were dramatic: within three months, Gold & Goblins generated $7 million in revenue and achieved a triple-digit ROAS. The game became AppQuantum's most successful title, accounting for the majority of its portfolio's $3 million in monthly revenue. AppsFlyer was vital to this transformation and the publisher's subsequent success.

AppQuantum