Case Study: Apartment List boosts web-to-app conversions with AppsFlyer Deep Linking

Apartment List boosts day 0 logins 2x with AppsFlyer

Apartment List, an online apartment rental marketplace, needed to create a synchronized cross-device experience to draw users away from competitors. Their challenge was simplifying the user onboarding process to reduce drop-off rates while still maintaining a persistent web-to-app profile. They partnered with AppsFlyer and its OneLink deep linking solution to address this.

AppsFlyer implemented a magic sign-in process using OneLink to streamline registration and save user browsing history across devices. This solution resulted in a 2x lift in Day 0 logins, a 15% decrease in cost per install (CPI), and a 30% increase in user lifetime value (LTV) for Apartment List.

Apartment List