Case Study: Angel Broking reduces CPA by 50% with AppsFlyer

Angel Broking reduces MoM CPA by 50% with AppsFlyer

Angel Broking, one of India's largest retail broking houses, faced the challenge of maximizing user acquisition for its trading app while maintaining aggressive cost-per-acquisition (CPA) targets. Their marketing team needed actionable data to efficiently test dozens of campaigns and acquire high-quality users who would engage with the app, a task that was impossible to do manually. They turned to AppsFlyer's measurement suite for a solution.

Using AppsFlyer, the team analyzed cohort reports and in-app engagement data to gain actionable insights and optimize their campaigns. This allowed them to tailor strategies for each media partner, such as experimenting with audiences on Facebook and optimizing for different events on Google. As a result, Angel Broking reduced its month-over-month CPA by 50%, increased users acquired by 24%, and achieved a 52% reduction in paid Day 0 CPA, all while maintaining the same level of ad spend.

Angel Broking