Case Study: ALTBalaji improves install efficiency and cuts campaign costs with AppsFlyer

ALTBalaji improves install efficiency by 24% with AppsFlyer

ALTBalaji, an India-based online video streaming service and one of the country's top paid apps, faced the challenge of managing massive growth and increasingly complex marketing campaigns. They needed a trusted mobile measurement partner (MMP) to provide user-friendly data analysis, improve spend effectiveness, and offer granular access to raw data for deeper insights. This led them to seek a solution from AppsFlyer.

AppsFlyer provided a user-friendly platform with superior flexibility, enabling the team to map events and analyze data in real-time. The migration was supported by AppsFlyer's team through a gradual rollout and 1:1 customer success management. As a result, ALTBalaji achieved a 24% month-over-month increase in install efficiency and a 6% reduction in app campaign costs in the first months after implementing AppsFlyer.

ALTBalaji