Case Study: Albertsons doubles mobile app traffic with AppsFlyer QR codes and deep links

Albertsons increases app traffic 113% with AppsFlyer

Albertsons needed to accelerate mobile app adoption across its millions of customers but faced challenges with its initial QR code campaigns. Their previous QR code tools failed to provide a seamless user experience, routing users to a mobile web login page instead of the app, and lacked the analytics to attribute in-app activity and prove campaign success. This prevented the marketing technology team from justifying or optimizing their efforts.

AppsFlyer's QR code solution, which leverages its deep linking technology, solved these problems by routing users directly to the app and providing full in-app attribution. After placing AppsFlyer QR codes on every customer receipt, the campaign generated over 1.2 million app visitors and was responsible for 53% of all non-organic traffic, contributing to a 12% increase in monthly active users. AppsFlyer provided the data to prove this success, leading to internal demand for more campaigns and plans to expand the use of QR codes and deep links into other marketing channels.

Albertsons