Case Study: AirAsia boosts installs and flight bookings with AppsFlyer

AirAsia Com Travel Sdn Bhd boosts flight booking rates by 19% with AppsFlyer

AirAsia Com Travel Sdn Bhd, a major airline and travel superapp, faced the challenge of migrating users from their established web environment to their new mobile app while providing a seamless experience. They needed to eliminate friction points for users on different devices and measure the performance of this migration. To address this, they turned to vendor AppsFlyer and its Deep Linking suite.

AppsFlyer implemented its Customer Experience and Deep Linking suite, including Smart Banners and OneLink technology, to create seamless web-to-app and email-to-app user journeys. This solution delivered significant results: a 5% increase in total installs, with over 15% of those coming from email. Most notably, the airline achieved a 19% improvement in flight booking rates over organic benchmarks, demonstrating the solution's powerful impact.

AirAsia Com Travel Sdn Bhd