Case Study: Agoda achieves 8.9x higher conversions with AppsFlyer Data Collaboration Platform

Agoda drives 8.9x higher conversions with AppsFlyer

Agoda Media Solutions, part of Booking Holdings' travel media network, faced the challenge of unlocking its high-intent travel audiences for brand advertisers without exposing any raw customer data. They partnered with AppsFlyer and its Data Collaboration Platform to enable privacy-safe collaboration with their partners.

Using AppsFlyer's Data Collaboration Platform, Agoda created a secure clean room environment to combine and activate audiences. This solution drove an 8.9x higher conversion rate and a 37% match rate on Meta for a global beauty brand partner, significantly outperforming industry benchmarks.

Agoda