Case Study: AccuWeather improves web-to-app onboarding and boosts engagement with AppsFlyer

AccuWeather boosts app engagement in 6 months with AppsFlyer

AccuWeather, a leading weather data provider, needed reliable mobile attribution to optimize its web-to-app user onboarding and improve long-term engagement. Without clear insight into user journeys, they were unable to minimize drop-off or identify which marketing campaigns drove their most valuable app users. They partnered with AppsFlyer and its mobile attribution and deep linking solutions to address this challenge.

AppsFlyer implemented its OneLink deep linking suite to ensure a smooth onboarding experience, directing users to the most relevant content. This provided AccuWeather with detailed attribution data and dashboards to identify high-performing networks and key user events. With AppsFlyer, AccuWeather gained a holistic view of its user acquisition, which allowed the team to minimize user drop-off, maximize engagement, and increase customer lifetime value.

AccuWeather