Case Study: Getir boosts iOS installs and cuts CPI with AppsFlyer and Google ICM

Getir drives iOS growth with AppsFlyer and Google

Getir, Turkey’s ultrafast delivery platform, wanted to accelerate iOS growth while keeping campaign efficiency high. However, privacy changes on iOS and low ATT opt-in rates made it hard to measure Google App campaigns accurately, relying mostly on delayed SKAdNetwork data. To improve measurement, Getir used AppsFlyer’s Measurement Suite alongside Google’s Integrated Conversion Measurement (ICM).

With AppsFlyer and Google ICM, Getir gained more real-time, unified attribution and better visibility into iOS campaign performance. The company reported a 4.1x increase in Google-attributed iOS installs and a 69% reduction in CPI, while also speeding up campaign optimization and improving confidence in ROI decisions.

Getir

Sude Pakalın

Digital Marketing Analytics Specialist