Case Study: 360 Total Security achieves explosive user growth with AppsFlyer

360 Total Security drives 30x user growth with AppsFlyer

360 Total Security, a leading global mobile security company with over 300 million downloads, faced a challenge in managing the complex and manual process of attributing users and measuring campaign performance across over 100 local partners and numerous global markets. This labor-intensive process was a hurdle to their goal of driving new user acquisition and improving retention.

AppsFlyer provided its mobile attribution and analytics solution, which automated campaign monitoring and delivered an accurate view of performance. The results for 360 Total Security were explosive growth, including a 30x increase in new users that helped them reach 300 million total users. AppsFlyer's solution also delivered high-quality users, resulting in an all-time high of over 100 million daily active users.

360 Total Security