Case Study: Peaksel scales campaigns faster and saves test budget with AppsFlyer

Peaksel saves up to 65% of test budgets and scales winning campaigns 5.7× faster

Peaksel, a mobile games studio, needed a faster and more reliable way to evaluate performance across a broad app portfolio. Using AppsFlyer’s My Dashboards and AI assistant, the team had to overcome too much data spread across too many tools, making it hard to judge early campaign performance, compare cohorts, and make confident scale-or-cut decisions.

With AppsFlyer’s My Dashboards as a central decision layer, Peaksel unified key metrics, built custom dashboards, and used early LTV insights to spot winning and losing campaigns sooner. The result was up to 65% of test budgets saved and 5.7× faster scaling of winning campaigns, with daily spend rising from about $300 to $2,000.

Peaksel

Milorad Grkovic

UA Lead