Case Study: Jam City achieves higher retention with AppOnboard App Store Demos for Google Play Instant

Jam City Leverages AppOnboard’s App Store Demos to Enable Google Play Instant for Cookie Jam Blast

Jam City, a leading global game developer, wanted to offer players a fast, low-friction way to try its hit match-3 game Cookie Jam Blast directly from Google Play. To do that, Jam City partnered with AppOnboard and used AppOnboard’s App Store Demos to create a Google Play Instant experience for the game.

AppOnboard built and launched the Cookie Jam Blast Instant app in just a fraction of the usual time, enabling the “Try Now” flow on the Google Play Store page. The results were strong: users who tried the Instant version delivered higher retention than traditional users, with +32% Day 1 retention and +29% Day 7 retention, showing a measurable lift in engagement from the AppOnboard solution.

Jam City

Vanessa Rouhani

Vice President of Publishing