Case Study: Wellcome Trust improves gender balance in hiring with Applied

Wellcome Trust increases male candidates from 8% to 27% with Applied

The Wellcome Trust, a global charitable foundation, partnered with Applied to address a gender imbalance in its hiring process. Through data analysis on Applied's platform, Wellcome discovered a significant drop-off in male candidates at the interview stage, revealing a previous tendency to subconsciously adjust scores to create balance. Their challenge was to understand why this group was not performing as well and to create a more equitable process without using quotas.

Applied's solution involved adding a new question to the application, asking candidates to share their own areas for development. This change, implemented through Applied, led to a dramatic increase in male applications progressing, from 8% to 27% at the final interview stage. Furthermore, the new question proved to be the most predictive of future success, improving both the inclusivity and quality of Wellcome's hiring.

Wellcome Trust