Case Study: Zenyum achieves personalized engagement and higher conversion with Appier

Zenyum teamed up with Appier to deliver personalized marketing for better engagement

Zenyum partnered with Appier to improve customer communication, speed up the sales cycle, and deliver personalized marketing at scale. In Taiwan, Zenyum needed better behavior data and more effective engagement across different stages of the user journey, while in Japan it needed to respond faster to consumer queries and integrate information into its existing system.

Appier’s BotBonnie conversational marketing solution helped Zenyum use first-party data, LINE Official Account campaigns, and journey-based automation to personalize messaging and engagement. The results included a 47% CVR for pre-treatment user registration in Taiwan, a 30% increase in cross-selling conversion, an after-sales NPS above 35, a 4.8 Google Reviews rating, and 82.6K YouTube views from a Japan KOL campaign, improving user satisfaction and overall customer experience.

Zenyum