Case Study: Xiaomi achieves 98% Instagram engagement with Appier

Xiaomi partnered with Appier to achieve effective marketing with a myriad of social media applications, driving 98% engagement on Instagram

Xiaomi partnered with Appier to strengthen social media marketing and boost engagement across Instagram campaigns. Using Appier’s BotBonnie marketing kits, Xiaomi tackled the challenge of driving fan participation and brand awareness through interactive events like AR filters, contests, polls, and auto-replies.

With Appier, Xiaomi launched campaigns such as Xiaomi Fan Festival 2024, “Heartbeat,” and “The Moment,” using BotBonnie’s auto-reply and survey tools to guide users in real time. The results were strong: engagement rose by over 100 users, “Heartbeat” achieved 5x likes and an 88% completion rate, and “The Moment” reached a 98% event completion rate with 5x more likes than regular posts.

Xiaomi