Case Study: Winelivery (Italy’s on-demand alcohol delivery app) boosts ROAS by 38% with Appier

Winelivery Boosted ROAS by 38%

Winelivery is an Italian on-demand delivery app that brings wine, spirits and soft drinks to customers’ doors in about 30 minutes. As it scaled nationally, Winelivery needed to expand marketing beyond the web into app channels and improve audience segmentation to drive installs, first purchases and repeat orders more efficiently.

Using Appier’s CrossX AI for predictive audience segmentation across more than one million behavioral segments and dynamic product recommendations to personalize ads and feeds, Winelivery implemented an always-on retargeting and user-acquisition strategy. The campaign boosted ROAS by 38% and reduced cost per purchase by 40%, increasing purchases while keeping budget under control.

Winelivery