Case Study: Voylla achieves 4x notification CTR and 55% mobile app conversion uplift with Appier's AIQUA

Voylla - Customer Case Study

Voylla, one of India’s largest online jewellery retailers with over 175 retail outlets, half a million customers and nearly a million app downloads, wanted to better engage and re-engage app users who had shown interest but didn’t convert. The challenge was to dynamically target high-value segments—cart abandoners, wishlist users and browsers—to drive more conversions from its mobile app.

Using Appier’s AIQUA proactive customer engagement platform, Voylla automatically identified key user segments and deployed personalized push campaigns that showed product images, browsed items and price promotions at scale. The targeted, contextual notifications drove a 4x increase in notification CTR and a 55% lift in mobile app conversions, significantly boosting app revenue.

Voylla

Prateek Jain

Manager of Online Marketing