Case Study: Vecs Gardenia boosts onsite conversion and revenue growth with Appier's AI-powered AiDeal

Vecs Gardenia leveraged AI to understand onsite behavior and boost revenue growth

Vecs Gardenia, a skincare brand facing intense market competition and rising ad costs, needed a better way to understand onsite shopper behavior and convert hesitant visitors into buyers. The company turned to Appier’s AiDeal conversion optimization cloud to identify shoppers most likely to need an extra nudge and target them with the right offer at the right moment.

Using Appier’s AI to analyze onsite behavior and power precision coupon delivery, Vecs Gardenia triggered time-limited incentives and used A/B testing to refine its approach. The results included a 35% increase in onsite conversion rate in Q1 2022, over NT$6 million in total revenue, and up to 300% growth in complete checkout rate.

Vecs Gardenia

Johny Ho

Head Digital Marketing