Case Study: Urban Research Outlet achieves 70% revenue boost and up to 142% CVR lift with Appier's AiDeal

Urban Research Outlet - Customer Case Study

Urban Research Outlet, the outlet e-commerce arm of Japanese fashion brand Urban Research, needed to lift website conversion rates—especially among “hesitant” shoppers who had purchased three times or fewer—without eroding margins. The outlet faced high promotional costs from broad couponing and struggled to guarantee profits because prices were already discounted.

URO partnered with Appier’s AiDeal to precisely segment hesitant customers and deliver targeted incentives; A/B testing showed these customers’ conversion rate improvement was 10% higher than frequent buyers and that offering free shipping drove 45% higher CVR than a 500‑yen discount. The campaign boosted smartphone CVR by 142%, PC CVR by 116%, and increased revenue by 70%.

Urban Research Outlet