Case Study: Trip.com achieves revenue and install growth with Appier AI solutions

Trip.com drives revenue and installs with Appier in 39 countries

Trip.com, a major global online travel agency, faced challenges in its key Japanese market due to highly saturated traditional advertising channels and rising user acquisition costs. They needed new, high-quality traffic sources and a partner with deep local expertise who could support their complex CPS (Cost Per Service) billing model. To address this, they partnered with vendor Appier and utilized its AIBID and AdCreative.ai products for AI-powered user acquisition and creative generation.

Appier implemented AI-driven solutions including user modeling, high-quality inventory, and AI-generated video creatives tailored to different user segments. This strategy allowed Trip.com to effectively reach high-value travelers and optimize its campaigns. As a result, Appier delivered significant revenue and install growth for Trip.com, enabling the customer to strengthen its presence in Japan and accelerate its global expansion plans.

Trip.com