Case Study: Toyota achieves 3x site traffic (44,312 visits in 1 month) with Appier

Toyota - Customer Case Study

Toyota Motor Philippines, a long-standing assembler and distributor of Toyota vehicles in the Philippines, needed to drive traffic to its “Here For You” hub during the COVID-19 crisis to share advisories, virtual services and customer support. The brand set a KPI of 14,073 site visits for the month but faced insufficient site traffic and inefficient digital spend while running multiple campaigns.

Appier used AI-driven audience, geo, topic and cross‑screen targeting with precise segmentation and ongoing campaign optimization to reach the right users across PC and mobile and premium sites. The campaign tripled site traffic and delivered 44,312 visits in one month—well above the KPI—while banner placements on premium sites also improved click-through rates and overall cost-efficiency.

Toyota