Case Study: The Sandbox achieves 50% CTR increase with Appier

Top virtual game finds success in new episode launch with 50% CTR increase

The Sandbox, a virtual game platform, needed a new way to identify and reach both existing and new audiences for its Alpha Season 3 launch as third-party cookies were being phased out. To better understand target users and tailor campaign messages across regions, the company turned to Appier and its CrossX solution.

Appier helped The Sandbox use first-party audience data to expand interest targeting, localize ads for Hong Kong and Taiwan, and place campaigns on relevant websites and forums. By combining these insights with creative formats like a 3D cube ad, Appier delivered stronger engagement, including a 16% CTR increase in Hong Kong and a 50% CTR increase in Taiwan.

The Sandbox

Erich Wong

Head of Growth (Hong Kong)