Case Study: Clovia achieves 22% increase in web checkout rate with Appier

The web checkout rate was increased by 22%

Clovia, a fast-growing Indian lingerie and nightwear brand that designs and manufactures its own collections, was facing high cart abandonment, low engagement from push notifications, and an inefficient manual process for running re-engagement campaigns.

By deploying Appier’s AIQUA to send automated, personalized carousel notifications to cart abandoners and scaling dynamic creatives with simple rules, Clovia eliminated manual intervention and improved engagement. The initiative boosted app checkout rates by 17%, web checkout rates by 22%, increased app notification CTR by 44%, and reduced marketing overhead.

Clovia

Rajeshwar Rao

Head of Digital Marketing