Case Study: Golf Digest Online achieves 50–100% lift in coupon-driven conversions and 19% more new purchasers with Appier's AiDeal

The conversion rate driven by the coupon increased by 50-100%

Golf Digest Online (GDO) is one of Japan’s largest online golf shops, selling equipment, apparel and accessories. GDO struggled to boost sales and membership sign-ups: its promotions relied on marketer intuition rather than data-driven segmentation, so coupons failed to convert first-time buyers and overall site performance lagged.

Working with Appier’s AiDeal, GDO used machine-learning–driven behavioral data (including mouse tracking) to create precise customer segments, iterate its PDCA quickly, and target new customers with a 60‑minute free‑delivery coupon. A/B testing showed the coupon lifted conversion rates by 50–100% and increased new purchasers by 19%.

Golf Digest Online