Case Study: Shin Kong Life Insurance achieves stronger customer engagement and higher ad performance with Appier

Shin Kong Life Insurance has teamed up with Appier to implement an AI big data marketing strategy

Shin Kong Life Insurance partnered with Appier to build an AI-driven big data marketing strategy, using Appier’s AIXON, AIQUA, and BotBonnie solutions to better understand customers, improve digital ad performance, and expand engagement across channels. The insurer’s challenge was to unify fragmented customer data, identify high-value audiences, and deliver more personalized insurance marketing and service experiences.

Appier helped Shin Kong Life Insurance create holistic customer profiles, automate personalized messaging, and link website, social, and LINE interactions into a seamless omnichannel journey. The results included 25% lower cost per click in 2021, over 35,000 subscribers across channels, and a 90% completion rate for an exhibition game, while also improving sales efficiency, customer satisfaction, and long-term brand loyalty.

Shin Kong Life Insurance