Case Study: Rev Edition achieves personalized product recommendations and higher sales with Appier

Rev Edition uses Appier’s AI to power the most personalized product recommendations

Rev Edition, a Thai e-commerce company, was looking for a better way to recommend products after relying on a manual system that couldn’t fully personalize the customer experience or maximize sales. In 2023, Rev Edition turned to Appier and its AI personalization platform, AIQUA, to deliver more relevant recommendations across its main website and subdomains.

Appier implemented AIQUA to collect user data across channels and automatically show tailored recommendations at different stages of the shopping journey, from home pages to product and checkout pages. Within two weeks, Rev Edition saw a 175% increase in recommendation clickthrough rate, and the new approach also helped raise cart value and improve online sales.

Rev Edition

Sawanya Somprasong

E-Commerce Manager