Case Study: BMW Taiwan achieves 4X higher social media engagement with Appier

Ramped up social media engagement 4X through Recurring Notifications

BMW Taiwan, part of BMW, wanted to boost brand awareness and engage more effectively with its large Facebook audience during a competitive, digital-first market. Working with Bremen Digital Creative and Appier’s BotBonnie conversational marketing platform, BMW Taiwan aimed to overcome Facebook Messenger’s 24-hour messaging limit and reach more potential fans and future buyers.

Appier’s BotBonnie used Meta’s Recurring Notifications and comment auto-reply features to create a Lunar New Year campaign that kept users engaged and enabled ongoing promotional messaging. The result was 4x more engagements than the same holiday period in previous years, a 99% message read rate, and about 10% higher read performance than BMW Taiwan’s previous campaigns.

BMW

Li Chiang

Digital Marketing Specialist