Case Study: Pizza Hut achieves faster transactions and higher conversion with Appier

Pizza Hut Decreased transaction time and increased conversion rate

Pizza Hut Taiwan, the Taiwanese arm of the global fast-food franchise, wanted to improve its online ordering experience amid a highly competitive delivery market. It faced challenges with a complex purchase journey, low conversion on hesitant shoppers, and reduced profits from untargeted coupon offers.

Appier helped Pizza Hut Taiwan by deploying AiDeal to identify high-potential hesitant customers, deliver time-limited coupon offers, and test performance with A/B testing. The result was a faster buying process and stronger sales: website conversion rate increased by 15%, transaction time was shortened by 20%, and coupon-driven transactions grew by 17%, with the biggest lift coming from shoppers who completed orders within 10–20 minutes after receiving the coupon.

Pizza Hut

Howard Li

Digital Operations Director