Case Study: Doublewoot achieves 4.4× CVR increase with Appier's AIQUA

Personalized recommendations increased CVR by 4.4X

Doublewoot is a fast-growing, purely digital Malaysian women’s fashion brand focused on professional and leisure apparel. Facing a crowded market, the company struggled with a disjointed multichannel marketing approach and a lack of personalized site recommendations, which hurt engagement, loyalty and sales.

Partnering with Appier’s AIQUA, Doublewoot deployed AI-driven, multichannel campaigns, image-based product recommendations and membership-promoting pop-ups. Within three months the membership pop-ups registered 25% of targeted users and raised average order value by USD 15; personalized recommendations increased page views 3.9x and session duration 4.0x, while trigger-based emails and EDMs lifted open and conversion rates (opens 5.2x, CVR 4.4x).

Doublewoot

Helen Tan

Co-Founder