Case Study: Paktor achieves 30% more in-app subscriptions and 26% week-on-week revenue growth with Appier

Paktor - Customer Case Study

Paktor is a location-based dating and networking app (4.8M users as of 2017) that connects people by shared interests. Facing fierce competition in a market with high single rates (47% overall, 67% among ages 20–39), Paktor sought to drive more in-app subscriptions and improve tutorial completion to boost user experience and member quality.

Using Appier’s CrossX AI to identify cross-screen audience interests, create behavior-based segments, and remarket to users across their devices, Paktor increased app installs per day by 13%, in-app subscriptions by 30%, and revenue by 26% week-on-week, while boosting download conversions by 50%.

Paktor