Case Study: OPPO achieves higher market awareness and engagement with Appier

OPPO A98 Pre-Launch Marketing Campaign Igniting Interest and Elevating Market Awareness

OPPO partnered with Appier for the pre-launch marketing campaign of the OPPO A98, aiming to boost awareness, build interest, and improve onsite engagement in a highly competitive smartphone market. OPPO’s earlier ads were reaching audiences but not capturing enough attention, and broad targeting was diluting brand impact.

Appier implemented branding ads and a brand lift survey to create more memorable creatives and drive stronger landing-page engagement. The campaign delivered a 6.3% to 8.9% increase in market awareness, a 6.3% uplift in preference for OPPO smartphones, 200% higher session time, a 70% lower bounce rate, and a 27% brand lift.

OPPO

Kaye Khor

Media Lead