Case Study: Omio scales user acquisition and profitability with Appier

Omio scales user acquisition from Spain to 21 countries with Appier

Omio, a global travel booking app, faced the challenge of scaling its user acquisition from its initial market in Spain to 21 new countries within a year, all while driving profitable first-purchase actions and maintaining strict CPA targets.

Appier implemented its AI-driven solutions, including AIBID and Retargeting, powered by Agentic Incrementality. This enabled real-time optimization of creative and inventory strategies, eliminating wasted spend. Through a managed service partnership and a three-stage creative strategy, Omio consistently hit its CPA goals, maximized ROI, and successfully scaled first-purchase performance across all 21 markets within the year.

Omio