Case Study: Nexon achieves high-quality user growth and re-engagement with Appier

NEXON's journey with Appier from acquisition to re-engagement

Nexon partnered with Appier to support the launch and growth of major game titles, using Appier’s AIBID user acquisition solution to attract valuable gamers and improve retention and ROAS. Nexon’s challenge was standing out in a crowded market while driving strong installs and keeping players engaged beyond launch.

Appier implemented AI-driven targeting and re-engagement campaigns for games like Dungeon & Fighter mobile and KartRider Rush+. The results were strong: Dungeon & Fighter saw a 6.9% increase in level completion rate and about 1.4x more in-app purchases from Week 1 to Week 4, while KartRider Rush+ achieved a 55% increase in conversion rate and a 16% rise in in-app purchases, helping Appier meet Nexon’s ROAS goals.

Nexon

WooChang Lee

Nexon