Case Study: Neogence achieves an 87% increase in website retention with Appier

Neogence The website retention rate increased by 87%

Neogence, a leading Taiwanese dermatology brand known for its skincare masks and hyaluronic acid products, relied on its official website plus Google and Facebook for acquisition. Facing rising ad costs and limited understanding of consumer behavior, the brand aimed to find higher-quality customers, drive site traffic and retention, and optimize CPC ahead of Singles' Day 2018.

Using Appier’s AIXON, Neogence expanded the top funnel before Singles' Day, ran cross-screen remarketing by unifying app, website and CRM data to map devices and owners, and post-sale built two high-performing lookalike segments (recent purchasers and limited-offer browsers) while re-engaging cart abandoners and enriching data with Appier CrossX. The campaign increased ROI by 14%, lifted website retention by 87%, and reduced CPC by 11%, while improving customer quality and brand awareness.

Neogence