Case Study: MyDress achieves 127% revenue growth and 121% higher conversions with Appier

MyDress Revenue increased by 127% and ROAS by 30%

MyDress is a leading fashion e‑commerce brand in Hong Kong (launched 2013, partnered with 200+ brands) that wanted to increase sales and ROAS but was struggling with rising customer acquisition costs, fragmented audiences and ineffective manual segmentation.

Appier applied AI to generate over one million behavior-based segments, predict the highest-value audiences and serve personalized dynamic product recommendations across display and Facebook ads; as a result conversions rose 121%, revenue grew 127%, ROAS improved 30%, customer acquisition costs fell 26% and cost per click dropped 56%.

MyDress

Edmund Wong

Director