Case Study: MSIG Mingtai Insurance Co., Ltd. achieves 24% increase in average transaction value with Appier

MSIG Mingtai Insurance Boost average transaction value by 24%

MSIG Mingtai Insurance, a long‑established Taiwanese insurer and member of the Mitsui Sumitomo Insurance Group, wanted to accelerate digital transformation and improve precision marketing while launching a new Comprehensive Automobile Usage‑Based Insurance (UBI). The company’s main challenges were building long‑term engagement despite annual policy renewal cycles and accurately profiling and targeting high‑value customers for personalized communications.

Appier delivered AIQUA for centralized, automated omnichannel communications and AIXON to enrich CRM data, tag user interests, and create non‑overlapping audience segments for precise messaging. Results included online UBI subscriptions rising to three times the industry average, push notifications on owned platforms nearly doubling, and average transaction value increasing 24% (Q4 vs Q3).

MSIG Mingtai Insurance Co., Ltd.

Zhi Chang Li

Executive Vice President