Case Study: Minute Maid achieves 57% higher cross-screen conversion and 38% greater engagement with Appier

Minute Maid Increased CVR Through Improved Engagement

Minute Maid, a Coca‑Cola brand with over 100 juice varieties, ran an online lottery game to encourage consumers to submit product codes and generate qualified leads. The challenge was to reach likely buyers across devices, maximize participation and conversions, and optimize cost per lead.

Working with Appier, Minute Maid used CrossX AI to link users’ devices, CrossX Lookalike to expand reach, programmatic RTB to increase ad exposure, and CrossX Remarketing to re‑engage players across screens. The campaign boosted average submissions to three per player (up 38% year‑over‑year), delivered a 72% higher cross‑screen CTR, a 57% higher cross‑screen CVR, and a 38% lift in overall engagement.

Minute Maid