Case Study: minne achieves 150% ROAS and 400% more app installs with Appier CrossX

Minne - Customer Case Study

minne, Japan's largest handmade item marketplace, wanted to increase awareness and drive app installs while keeping its cost per install (CPI) low. To meet this challenge, they worked with Appier and its CrossX Programmatic Platform.

Appier used its AI algorithms to identify and target high-value audiences likely to download and use the minne app. This solution delivered a 150% higher ROAS than other platforms. Over three months, Appier drove a 400% increase in installs while reducing CPI, allowing minne to cut its total marketing budget for installs by 43%.

Minne

Hiroshi Sugiyama

President's Office Manager