Case Study: Mazda achieves 4,000+ check-ins and 2,200+ account bindings with Appier's BotBonnie

MAZDA Motor Taiwan partnered with Appier’s BotBonnie to achieve Christmas campaign success on the LINE Official Account

MAZDA Motor Taiwan partnered with Appier’s BotBonnie to run a Christmas point collection campaign on the LINE Official Account. The challenge was to attract both MAZDA owners and non-owners, grow new followers, increase LINE user sign-ups, and deepen engagement with existing users.

Using Appier’s BotBonnie and its Pre-built Marketing Kit, MAZDA deployed features like surveys, referral programs, point collection cards, push notifications, and prize redemption to create a smooth campaign journey. The 14-day campaign delivered over 4,000 check-ins and more than 2,200 account bindings, with over 23% of bound users coming through the MGM referral program.

Mazda