Case Study: Mannings achieves higher ROAS and CVR with Appier AI solutions

Mannings - Customer Case Study

Mannings, Hong Kong’s largest health and beauty chain, was looking for a smarter way to identify high-value shoppers, improve segmentation, and deliver more personalized marketing. With Appier’s AIXON and AIQUA solutions, Mannings aimed to reduce acquisition costs, better understand customer behavior, and boost engagement across channels.

Appier implemented AI-driven audience prediction, persona targeting, and personalized omni-channel recommendations using first-party data and behavioral insights. The result was a 66% increase in ROAS, a 100% uplift in CVR for targeted campaigns, and a 100% increase in web CVR during the Double 11 Campaign, helping Mannings drive stronger conversions and more consistent growth.

Mannings