Case Study: Clarins achieves lower CPA and higher CVR with Appier

Leveraged Appier’s CrossX and AiDeal solutions to successfully not only reduce the CPA but also improve the CVR

Clarins, the French luxury beauty brand, faced difficulty acquiring new shoppers and identifying high-value customers while maximizing revenue from existing campaigns without hurting its premium image. To address this challenge, Clarins used Appier’s CrossX and AiDeal solutions to better target likely buyers and hesitant shoppers.

With Appier’s CrossX, Clarins analyzed customer interests and behaviors to find high-value shoppers, then focused ads on that segment to reduce CPA. Using Appier’s AiDeal, it identified hesitant buyers and offered time-limited special gift promotions instead of discounts, helping preserve the luxury brand image while lifting CVR by 44% and lowering CPA by 30%.

Clarins

Caroline Andreutti

Digital, E-Commerce & CRM Director