Case Study: cama café achieves 3x subscription growth and 4.5x push CTR with Appier

Leveraged Appier to discover potential business opportunities

cama café is a Taiwanese coffee chain that launched its app in 2018 (members account for 57% of revenue) and aimed to grow member subscriptions and conversion rates. The brand lacked a 360° view of users and the IT/data-science resources to integrate and analyze online and offline behaviors, making it difficult to build comprehensive customer journeys and run precise, automated marketing.

Using Appier’s AI solutions (AIXON and AIQUA), cama café unified offline transactions, web/app behavior and CRM data to create rich user profiles, segment audiences, and automate targeted campaigns (including weather-triggered pushes, in-app/web notifications and timed promotions). The program boosted engagement and subscriptions—4.5x CTR for in-app push, 2.2x CTR for weather pushes, and a 3x increase in subscription rate—while uncovering new cross-industry collaboration opportunities and strengthening OMO conversion.

cama café