Case Study: K&K Fashion boosts personalized marketing performance with Appier

K&K Fashion partnered with Appier to leverage AI for next-level marketing automation and personalized recommendations

K&K Fashion partnered with Appier to modernize its customer engagement and marketing automation. The Vietnamese fashion brand wanted faster audience segmentation, better cross-channel messaging, and more personalized recommendations, moving away from manual processes that took too long to analyze data and reach shoppers.

Appier implemented AIQUA, its AI-powered personalization cloud, to deliver personalized product recommendations and automated, data-driven segmentation across the website and email campaigns. With Appier, K&K Fashion achieved session duration 236% higher and conversion rates 150% higher on-site; EDM open rates rose to 35.61% and click rates to 12.31%, while trigger email campaigns reached 59.18% opens, 18.89% clicks, and more than 10x the average conversion rate.

K&K Fashion

Thanh Le Viet

Chief Executive Officer