Case Study: Estée Lauder cuts CPL 63% and boosts leads 167% with Appier's CrossX

Increased Lead-Gen Lowering CPL with AI Marketing Tool

Estée Lauder, a global beauty and skincare brand, aimed to raise awareness among young women, drive mailing-list sign-ups and sample redemptions across all devices, and reduce acquisition costs by optimizing CPC and CPL.

Using Appier’s CrossX AI to create a single customer view, Estée Lauder identified users’ devices, used CrossX Lookalike to find high‑value young audiences, and applied remarketing with frequency capping to shorten conversion time. The campaign cut CPC by 43% and CPL by 63%, increased clicks by 74% and leads by 167%, and boosted cross‑screen CVR by 300–1100%; it also revealed that cosmetic ads drove more contact captures and in‑store sample redemptions, informing a successful retargeting strategy.

Estee Lauder