Case Study: ezTravel achieves 4–6.8x CTR increase on website and apps with Appier’s AIQUA

Increased CTR by 4 to 6.8 times on the website & apps

ezTravel, Taiwan’s largest online travel agency with 2.8 million members and over 13 million travelers served since 2000, faced fragmented customer data and limited user insight. Visitors’ digital footprints were scattered across devices and channels, forcing generic messaging and inefficient management of website, app and LINE communications; ezTravel needed deeper behavioral understanding to deliver timely, personalized recommendations and retain customers.

By partnering with Appier and deploying the AIQUA customer engagement platform, ezTravel unified cross‑screen data into a 360° customer view, created precise audience segments, and managed multichannel campaigns (eg, personalized push notifications, coupons, cart reminders) from a single platform. The result: reduced communication time, manpower and cost, and a 4 to 6.8× increase in CTR on the website and apps.

ezTravel

Chen Chi-Hao

Chief Marketing Officer