Case Study: HowTelevision boosts conversion by 2.3x with Appier

HowTelevision leverages personalized marketing to boost conversion by 2.3 times

HowTelevision, a recruitment platform, wanted to create a more seamless and personalized user experience across its website, app, email, and social channels. Before working with Appier, it relied mainly on push notifications and EDMs, which limited user touchpoints and made engagement feel disjointed.

Appier implemented its AI personalization cloud, AIQUA, to segment users with first-party data and automate tailored messages across channels, including pop-ups, webchat, and reminder emails. The result was stronger performance for HowTelevision, with click-through rates increasing 4.1x and conversions rising 2.3x, while also creating a more unified customer experience.

HowTelevision

Takafumi Nagasaki

Marketing Director