Case Study: TapNation achieves 130% ROAS with Appier's CrossX Retargeting Solution

How TapNation's Thief Puzzle Leveraged Appier to Achieve KPI Goals

TapNation, a hypercasual mobile game publisher, faced growing user acquisition and retention challenges caused by iOS privacy restrictions. To keep scaling its game, including Thief Puzzle, TapNation turned to Appier and its CrossX Retargeting solution to reactivate existing users and focus on higher-LTV players.

Appier built a customized high-ROI user model using in-app event and MMP data, plus deep links and dynamic video ads to improve targeting and landing performance. After a 1.5-month learning period, TapNation reached 130% ROAS within just 10 days, shortened recoup time, and Appier became TapNation’s third-largest iOS UA channel.

TapNation

Jatin

Head of User Acquisition