Case Study: SK Rent-a-Car achieves higher conversion with Appier's AIQUA

How AIQUA helped SK Rent-a-Car to develop personalized marketing to increase conversion

SK Rent-a-Car, a high-end long-term car rental company, worked with Appier to address a high bounce rate and low conversion caused by a long application journey. Using Appier’s AIQUA personalization platform, SK Rent-a-Car needed a better way to engage visitors with more relevant, timely messaging.

Appier’s AIQUA collected and analyzed website behavior, then delivered personalized reminders to customers who left before completing an application, including details like the car they had viewed. Appier also helped SK Rent-a-Car run cross-channel member-get-member campaigns via in-web pop-ups and Kakao Talk, improving marketing efficiency and helping boost satisfaction and conversion rates.

SK Rent-a-Car

YuSeon Han

Marketing Manager