Case Study: BRAND’S Suntory achieves personalized conversion growth with Appier AIQUA

How AIQUA helped BRAND’S Suntory to drive conversion with personalized engagement

BRAND’S, part of Suntory, needed a more flexible way to manage its digital marketing and improve online engagement. To address this challenge, BRAND’S turned to Appier and its AIQUA personalization platform to unify customer behavior and CRM data for better segmentation and targeting.

Appier’s AIQUA enabled BRAND’S to create, run, and track personalized multichannel campaigns in one place, including web push notifications, in-web pop-ups, and EDMs. This streamlined marketing operations and improved flexibility and efficiency across online channels, helping BRAND’S deliver more relevant messages to different customer segments.

BRAND’S

Kazuya Udagawa

Head of Marketing